Advisor #K9M

◆◆◆Gold

PRINCIPAL · 18 engagements

Senior brand strategy and go-to-market leader with two decades of FMCG portfolio scaling across South Asia and Southeast Asia.

FMCGGo-to-MarketBrand StrategyPortfolio ManagementChannel Strategy

4.4(18 ratings)

About This Advisor

A seasoned commercial and marketing leader with nearly two decades of experience across FMCG, modern trade, and distribution-intensive businesses. This advisor has led large-scale brand portfolio transformations, channel strategy redesigns, and market entry programs across South and Southeast Asia. Known for translating complex category dynamics into clear commercial frameworks that drive measurable market share outcomes. Has operated at the P&L ownership level across multiple geographies and product categories. Brings both strategic rigour and operational depth to advisory engagements, with a track record of practical, implementable recommendations.

Key Strengths

◆Brand portfolio architecture and SKU rationalisation in competitive FMCG categories
◆Channel strategy design for multi-tier distribution across South and Southeast Asia
◆P&L ownership and margin improvement in high-velocity consumer goods portfolios
◆Go-to-market playbook development for category launches and brand relaunches
◆Commercial due diligence for consumer sector M&A and PE transactions

Sector Exposure

FMCGRetailE-commerceDistributionModern Trade

Engagement Types

AdvisoryDue DiligenceWorkshopsStrategic ReviewKeynote

Rating Breakdown

relevance

4.6

depth

4.3

clarity

4.5

responsiveness

4.2

value

4.4

Overall Average4.4

Engagement Rates

Hourly

₹22,000

Session (2hr)

₹40,000

Rush Rate

1.5× hourly

Requires buyer account. Agreed rates are set per engagement.

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